Vertell Asset Management is a fully integrated investment firm specialised in the hotels and resorts sector. Our partners love the fresh expertise, experienced people and cutting-edge tech we apply to our investment portfolio.
We manage capital on behalf of our investors to select, structure and finance unique investments in the hospitality sector.
Our team combine in-depth knowledge of the various hospitality markets in Europe to carefully identify and execute attractive investment opportunities and deliver compelling risk-adjusted returns.
We use cutting-edge technologies to drive hotel revenues and boost profitability of our portfolio.
Our team of expert combines also an in-depth knowledge in the latest hospitality trends as well in the management of complex renovation program to create unique hospitality assets and thus value for our investors.
We bring extensive experience managing hotel properties across Europe, combining best practices, innovative strategies, and rigorous processes to ensure smooth operations and strong guest experiences.
We leverage top partners and a unique tech stack to gain real-time insights, drive demand, and maximize profitability.
In major renovations, we craft programs balancing guest experience, efficiency, cost-effectiveness, and sustainability.
With deep local knowledge and a broad network of specialists, we create accurate CapEx estimates during underwriting. Our hands-on approach and tech-driven monitoring ensure swift, budget-compliant project execution.
Led by our founder Romain Semmel, the Vertell Asset Management team manages clients’ investments with a winning combination of fresh outlook and years of expertise in hotel real estate investments and asset management.
Their quiet confidence comes from having overseen multi-billion dollars of hotel acquisitions, optimised hundreds of asset strategies and operations, as well as developed unique technology platforms to drive returns.
We support our investors in acquiring, selling and optimising real estate hospitality assets in Europe and further.
Born in Switzerland, birth place of the European hospitality sector, Vertell Asset Management has built over the years an unique expertise in the acquisition, renovation and optimisation of complex hospitality assets.
Our strategy is to grow our portfolio beyond the Swiss Alps, across the main European hotel markets.
Zug, 15 April 2025 – Vertell Asset Management, a leading hotel investment and asset management firm, is pleased to announce the appointment of Vincent Rime as Chief Financial Officer (CFO) and Guillaume Bott as Head of Hospitality Operations. Following the takeover of...
Stephen Miran’s (the new chairman of the Council of Economic Advisers, The White House) proposal to weaken the US dollar as a means to boost American manufacturing and correct trade imbalances has sparked discussions about its broader implications. As an economic...
As whispers (see - comments from Martin Schlegel in Bloomberg News ) of the Swiss National Bank revisiting negative interest rates grow louder, investors specializing in hotel assets across Switzerland’s major mountain resorts face a pivotal moment. This policy shift...
ZURICH, Sep. 21, 2022 – December 2022 will see the launch of Faern; a new collection of striking lifestyle resorts in the Swiss Alps where celebrations big and small make every encounter meaningful. Debuting with two hotels; Faern Arosa Altein and Faern Crans-Montana...
BERN, Apr. 29, 2022 - Following the acquisition, mid 2021, of one of the largest Swiss hotel group “Arenas The Resorts”, in a joint-venture with a US-based private equity firm, Romain Semmel and Thibault Catala announce the creation of Vertell Asset Management....