Stephen Miran’s (the new chairman of the Council of Economic Advisers, The White House) proposal to weaken the US dollar as a means to boost American manufacturing and correct trade imbalances has sparked discussions about its broader implications. As an economic...

Hospitality investments, differently
Unique investment solutions in the hospitality sector
Vertell is a fully integrated investment firm specialised in the hotels and resorts sector. Our partners love the fresh expertise, experienced people and cutting-edge tech we apply to our investment portfolio.
Our investment services
We source, negotiate & execute attractive hospitality investments

Investment Management
We manage capital on behalf of our investors to select, structure and finance unique investments in the hospitality sector.
Our team combine in-depth knowledge of the various hospitality markets in Europe to carefully identify and execute attractive investment opportunities and deliver compelling risk-adjusted returns.

Technology-led Asset Management
We use cutting-edge technologies to drive hotel revenues and boost profitability of our portfolio.
Our team of expert combines also an in-depth knowledge in the latest hospitality trends as well in the management of complex renovation program to create unique hospitality assets and thus value for our investors.

Hotel Management
We bring extensive experience managing hotel properties across Europe, combining best practices, innovative strategies, and rigorous processes to ensure smooth operations and strong guest experiences.
We leverage top partners and a unique tech stack to gain real-time insights, drive demand, and maximize profitability.

Capital Expenditures Management
In major renovations, we craft programs balancing guest experience, efficiency, cost-effectiveness, and sustainability.
With deep local knowledge and a broad network of specialists, we create accurate CapEx estimates during underwriting. Our hands-on approach and tech-driven monitoring ensure swift, budget-compliant project execution.

Our team
Agile experts with a fresh outlook on hospitality
Led by our founder Romain Semmel, the Vertell team manages clients’ investments with a winning combination of fresh outlook and years of expertise in hotel real estate investments and asset management.
Their quiet confidence comes from having overseen multi-billion dollars of hotel acquisitions, optimised hundreds of asset strategies and operations, as well as developed unique technology platforms to drive returns.
Our track record
From the Alps to the World
We support our investors in acquiring, selling and optimising real estate hospitality assets in Europe and further.
Born in Switzerland, birth place of the European hospitality sector, Vertell has built over the years an unique expertise in the acquisition, renovation and optimisation of complex hospitality assets.
Our strategy is to grow our portfolio beyond the Swiss Alps, across the main European hotel markets.

Highlights
Select news at Vertell
How the Swiss National Bank’s Potential Return to Negative Interest Rates Could Shape Hotel Investments in Swiss Mountain Resorts
As whispers (see - comments from Martin Schlegel in Bloomberg News ) of the Swiss National Bank revisiting negative interest rates grow louder, investors specializing in hotel assets across Switzerland’s major mountain resorts face a pivotal moment. This policy shift...
Vertell Asset Management further strengthens Executive and Investment teams with new appointments
ZURICH, Nov. 4, 2022 – The hospitality investment and asset management company has welcomed Vincent Rime as the new CFO and Darius Münchow as Senior Associate Investment & Asset Management to strengthen the team in...
Introducing Faern; a collection of lifestyle resorts in the idyllic Swiss Alps
ZURICH, Sep. 21, 2022 – December 2022 will see the launch of Faern; a new collection of striking lifestyle resorts in the Swiss Alps where celebrations big and small make every encounter meaningful. Debuting with two hotels; Faern Arosa Altein and Faern Crans-Montana...
Press Release: Vertell AM, a technology led hospitality investment and asset management specialist
BERN, Apr. 29, 2022 - Following the acquisition, mid 2021, of one of the largest Swiss hotel group “Arenas The Resorts”, in a joint-venture with a US-based private equity firm, Romain Semmel and Thibault Catala announce the creation of Vertell Asset Management....