Hospitality investments, differently

Unique investment solutions in the hospitality sector

Vertell is a fully integrated investment firm specialised in the hotels and resorts sector. Our partners love the fresh expertise, experienced people and cutting-edge tech we apply to our investment portfolio.

Our investment services

We source, negotiate & execute attractive hospitality investments

Deal Sourcing & Acquisition Structuring

We manage capital on behalf of our investors to select, structure and finance unique investments in the hospitality sector.

Our team combine in-depth knowledge of the various hospitality markets in Europe to carefully identify and execute attractive investment opportunities and deliver compelling risk-adjusted returns.

Technology-led Asset Management

We use cutting-edge technologies to drive hotel revenues and boost profitability of our portfolio.

Our team of expert combines also an in-depth knowledge in the latest hospitality trends as well in the management of complex renovation program to create unique hospitality assets and thus value for our investors.

Our team

Agile experts with a fresh outlook on hospitality

Led by our founder Romain Semmel, the Vertell team manages clients’ investments with a winning combination of fresh outlook and years of expertise in hotel real estate investments and asset management.

Their quiet confidence comes from having overseen multi-billion dollars of hotel acquisitions, optimised hundreds of asset strategies and operations, as well as developed unique technology platforms to drive returns.

Our track record

From the Alps to the World

We support our investors in acquiring, selling and optimising real estate hospitality assets in Europe and further.

Born in Switzerland, birth place of the European hospitality sector, Vertell has built over the years an unique expertise in the acquisition, renovation and optimisation of complex hospitality assets.

Our strategy is to grow our portfolio beyond the Swiss Alps, across the main European hotel markets.


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