About Us

We select, plan, negotiate & execute hospitality investments

Vertell is a fully integrated real estate investment and asset management firm specialised in the hotels and resorts sector.

Our partners love the fresh expertise, experienced people and cutting-edge tech we apply to our investment portfolio

Key Highlights

  • Vertell and its management has overseen multi-billion dollars of hotel acquisitions as well as, since 2018, invested, managed or asset managed over €300M of European hospitality real estate across 16 hotels with various institutional and high-net worth equity partners. The team has deployed over €75m in value-enhancing capital expenditure across its portfolio.
  • We pride ourselves on being a nimble data driven organisation that meets the structural, corporate governance and reporting requirements of today’s institutional investors.
  • We use cutting-edge technologies to drive hotel revenues and boost profitability of our portfolio. Our team of experts combines also an in-depth knowledge in the latest hospitality trends as well in the management of complex renovation program to create unique hospitality assets and thus value for our investors and partners.
  • Alignment of interest for all participants – LP equity, GP equity, debt and management – is a key pillar of our vision to deliver optimal returns.

  • Our expertise and experience spans across Luxury, Full Service, Lifestyle, MICE, Serviced Apartments, branded and independent hotels, across both urban and resort markets across Europe.

Leading asset management & execution

Thanks to our experience, vast network and cutting-edge tech, we have a fresh perspective on what is the best investment approach for each deal.

Our hands-on asset management approach, plug and play technology stack, and disruptive operational mindset allows us to drive value for our investors.

Our Model

Acting across the hotel investment cycle